15 February, 2010
TRADER’S INDUSTRY TITLES DOMINATE ABC AUDITS
The latest ABC audit figures reveal Trader’s Industry titles all posted year on year ABC audit increases showing demand is strong for print products despite tough trading conditions. Source: ABC December 2009
Industry Magazines |
Copy Sales |
YOY Change |
Deal on Wheels |
23,089 |
up 3% |
Farms and Farm Machinery |
11,631 |
up 3% |
Earthmovers and Excavators |
10,215 |
up .1% |
The only other audited consumer industry title, Just Trucks & Heavy Equipment, declined 6.3% in copy sales. Deals on Wheels now sells 63% more copies than Just Trucks & Heavy Equipment.
About the ABC: The ABC audit process verifies the paid circulation per issue of a publication in a defined audit period. The Audit Bureau of Circulations (ABC), formed in 1932, has been serving the media industry through the auditing of print circulation, allowing publishers of newspapers and magazines to report their verified paid sales. A not-for-profit industry organisation, the ABC is governed by an Executive Committee and General Committee elected from the membership on an annual basis.